tag:blogger.com,1999:blog-5136594125410179040.post1598105339946391614..comments2012-08-18T19:32:46.249-05:00Comments on New Labor Media: The Labor Union Guide to Social Media: The Top Ten List of Reasons Why Unions Aren't Using Social MediaNew Labor Mediahttp://www.blogger.com/profile/16814383044106276865noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5136594125410179040.post-90047880840985584002010-08-25T19:17:16.414-05:002010-08-25T19:17:16.414-05:00I wholeheartedly agree with this article. My union...I wholeheartedly agree with this article. My union is in the midst of a labor dispute. Our contract expired the end of July. We are working without a contract until an agreement of understanding, "CAUSE", expires later this month. We went 13 days without a single update on our Union web site. Meanwhile the members are chatting away on an unofficial Facebook page. I link my blog, http://602-steamfitters-online.blogspot.com/2010_08_01_archive.html<br />to the Facebook page. The contractors have brought up the Blog during negotiations. Obviously they understand the power of the new social media.<br /><br />John Patrick Sullivan<br />President, U.A. Steamfitters Local 602JOHN PATRICK SULLIVANhttps://www.blogger.com/profile/05280721808801799995noreply@blogger.comtag:blogger.com,1999:blog-5136594125410179040.post-84031931965270868162010-08-24T16:42:23.488-05:002010-08-24T16:42:23.488-05:00New Labor Media,
Don’t forget that the Young Trad...New Labor Media,<br /><br />Don’t forget that the Young Trade Unionists out of the Metropolitan Baltimore Council AFL-CIO are progressive in the social media area and helping the Local Labor leaders throughout the State of Maryland. To find out more about the Young Trade Unionists (YTU) check out www.youngtradeunionists.org BTW, that was a great article, and we see both sides.<br /><br />In Solidarity,<br /><br />The Young Trade Unionists<br />“The Future of the Labor Movement”Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5136594125410179040.post-6829274000687153282010-08-21T09:54:32.861-05:002010-08-21T09:54:32.861-05:00Liz, you're absolutely right. As you'll se...Liz, you're absolutely right. As you'll see in my upcoming articles, I'll be highlighting some of the excellent models that are out there, explaining why they are so effective.New Labor Mediahttps://www.blogger.com/profile/16814383044106276865noreply@blogger.comtag:blogger.com,1999:blog-5136594125410179040.post-83943972603173722172010-08-18T21:28:21.538-05:002010-08-18T21:28:21.538-05:00Some Unions do use social media, so it's impor...Some Unions do use social media, so it's important to recognize there are some good models out there. http://www.facebook.com/cpsucsa springs immediately to mind. Quite a number of Australian Unions use e-mail lists and facebook extensively, at an organizer and union leadership level.Liz Argallhttp://www.lizargall.comnoreply@blogger.comtag:blogger.com,1999:blog-5136594125410179040.post-25504409081124981622010-08-05T13:18:00.133-05:002010-08-05T13:18:00.133-05:00You are absolutely right!
I do PR/Social Media fo...You are absolutely right!<br /><br />I do PR/Social Media for the Minnesota Nurses Association and we used Facebook, YouTube and a WordPress.com Blog in particular during 2010 contract negotiations for 12,000 Twin Cities Nurses.<br /><br />We built our Social Media channels from the ground up, and the results were amazing - 11,000 Facebook fans and 496,000 page views, 97,000 views on our YouTube channel, almost 3,000 comments on our Blog, etc. (Full results/stats here: http://bit.ly/asT0T8)<br /><br />What we found out was that our members embraced Social Media (particularly Facebook) as a way to connect and engage on the issues they cared about. To share important links/stories/videos/photos and to support one another through a very difficult bargaining period that resulted in two strike votes. Both strike votes had nearly 90 percent approval because of how plugged in our members were on Social Media.<br /><br />Nurses took over our FB page and answered each other's questions, calmed concerns and helped separate fact from fiction. The Twin Cities media began monitoring and mentioning our FB page, Blog and YouTube videos in their stories, which only added to the traffic and usage.<br /><br />Members really liked our nurse leaders doing personalized YouTube videos with bargaining updates as well.<br /><br />Our Blog became a place for MNA RNs to gather, share and react.<br /><br />The key to Social Media is not to use it just as a megaphone to broadcast messages. But to listen, engage and interact with your members. That was critical in helping us have such success.John Nemohttp://www.mnnurses.orgnoreply@blogger.com